The American Institute of Steel Construction is the main trade association for the Steel Industry. This brochure is used to show members the steps to becoming AISC Certified. Seeing as this was a step-by-step technical guide we knew that the content would be pretty dry, so we wanted to make a huge graphical splash. We did this by creating a iconic bent steel AISC graphic on the opening spread. I'm told that most of the employees at AISC headquarters have the brochure posted like art in their cubicles! How's that for making a splash?
Photos by Ryan Williams